An Egg, Just a Regular Egg, Is Instagram’s Most-Liked Post Ever 2019

There’s nothing special about the egg. Seems like a fine enough egg. But more than 23 million people have liked it, dethroning Kylie Jenner’s birth-announcement post.

Please don’t expect any of the following to make sense.

But on Sunday night, a photo of an egg, orange and lightly freckled, beat out Kylie Jenner’s birth announcement as the most-liked Instagram post ever.

Is the egg encrusted in diamonds? Does the egg have a popular YouTube channel you’ve never heard of? Is a sexy celebrity holding the egg?

Nope. None of the above. Just an egg.

Here’s the egg.

That’s it. That’s the egg more than 23 million accounts have liked as of Sunday night, when it was still gaining likes at a rapid pace.

We do not yet know who posted the egg on Jan. 4, why it was posted, or why this attempt to set a record actually worked...

Published 2019-01-14...